mizuiro ind offers simple and easy-to-coordinate Japanese Trad for people who are unpretentious (Simple), people who enjoy clothes in their own way (Ageing), and people who are particular about themselves (Personal).
The designer named the brand "mizuiro ind" based on her childhood favorite color, “mizuiro (light blue)” and her desire to continue creating clothes that she loves for no reason.
The designer's speciality is unique pattern making that is inspired by materials. The method of creating the product without placing a modelist has remained the same since when the brand started. Many products are made in Japan because it is possible to communicate in detail when commercializing the product.
The strengths and characteristics of mizuiro ind are engaging with materials and enjoying the process of imagination while it is turned into clothes.
Our brand concept and store design focus on simplicity and style. We strive to create soft yet edgy designs with a wide range of expression through coordination. The store's designs are inspired by the designer's experiences and impressions from visiting various countries.
"Ageless"
Enjoyable across generations Wear it at any age, doesn't show your age Close to you
"Sceneless"
Easy to enjoy anywhere, on any occasion Scenes at work, scenes outside, scenes at home Fits seamlessly into any scene
"Seasonless"
Enjoy throughout the seasons Timeless materials, lengths, designs Enjoy layering clothes and spending time together for a long time
