The grand opening was held on June 14thmizuiro ind FLAGSHIP SHOP TOKYO.
The opening reception took place on June 11th prior to the opening.
The opening took place in the completed shop in the evening. Many people came, including press officials and media companies, and at some times there would be a line to enter. Suitable for the reception, TAIKI is on-site.&Three groups, NOAH, MOTOKI and Ami, served as DJs, and the music also gave the space a touch of glamour. Also,MODELThis was an opportunity for people to experience the brand and new store concepts, including presentations and providing refreshments.
The concept of the new shop consisting of two floors on the first and second floors is "ANOTHER LUXURY EXPERIENCE." In a minimal, marginal spacemizuiro indNot only is the spring and summer lineup, but also carefully selected art and interior decorations available everywhere. Guests were welcomed by a space that encompasses not only the clothing but also the brand's worldview.
This was the first time we unveiled at the shop.mizuiro ind One Size (Tag: Free) people." The new line, marked by Blue Doug, is a unisex wardrobe that transcends nationality, age and gender, as the brand name suggests. This collection is exclusive to the Aoyama store in Japan.
The reception was held for four peopleMODELI got her wearing the latest look.MODELThe group moved around the venue little by little, showing off their looks like an installation. This attempt, which was a major catalyst for people to experience the new proposal, attracted a lot of attention from guests.
Other fresh presentations such as blue cocktails inspired by the brand and tea from Matsubaya Sayo, a bonsai tea ceremony in Omotesando, were also perfect for early summer.
It not only covers clothing, but also expresses the brand's worldview, including art, interior and aesthetics of space.mizuiro ind FLAGSHIP SHOP TOKYO. A new line that can only be seen here has also appeared, and has started a new step forward as a place that incorporates even more diversity and allows many people to enjoy it.